Top 5 Digital Marketing Trends 2020
Knowing and keeping up with Digital Marketing Trends has become extremely essential for every type of business in today’s world. Here we have listed The Top 5 Digital Marketing Trends 2020, to keep you updated with the changing times –
#1 Voice Search –
The rising adoption of Digital Voice Assistants has made Voice Search a very important factor in Content Creation and Marketing. Unlike a few years back, when people were just getting accustomed to the idea of using Voice Search, now around 20% of all mobile searches are done by voice.
The trick behind successfully creating an organic voice search traffic is focussing on the keywords you use to create your content.
Content that focuses on long-tail words rather than short keywords is more likely to come up in voice search results because unlike written queries, spoken searches are usually in a normal speaking language and involve the usage of several words and long sentences.
So, while some trends continue to come and go, these Digital Marketing Trends 2020 involving Voice Search, is here to stay and people must up their game to stay relevant in the Content Marketing arena.
#2 Video Content Creation and Marketing –
Most people already know that it is important to use Videos to market their products or services, but creating Videos as part of your content is not an option anymore.
Using videos has become a necessity to successfully market your business and it can give results up to 500% more than print and mail combined.
Videos have the capability of engaging even the laziest buyer and it provides an extremely user-friendly ability to share with a wider audience and therefore, increase traffic to your website.
Moreover, as people are becoming more tech-savvy and smartphones have become an indispensable part of the lives of billions worldwide, the video audience keeps getting bigger and bigger.
Around 90% of consumers watch videos on their mobile phones and mobile video consumption is rising 100% every year.
#3 Email Digital Marketing Trends –
Email Marketing is continuously involving and while it remains one of the top digital marketing trends, generic marketing emails are no more as effective as they once were.
People are more likely to ignore a general promotional email than an email that focuses on the consumers browsing history and maybe, offers some promotional offers on the said product or service.
Email Marketing that focuses on combining general marketing techniques with a personal touch and attention to the buyer’s specific needs has higher chances to motivate an action by the consumer.
Email is also something that is used by people for multiple purposes such as academic, personal, industrial, commercial, or legal reasons and this makes it one of the most important channels of communication.
Therefore, drafting that perfect email and choosing a suitable time based on the buyer’s browsing history and interests to trigger the final call of action remains one of the ultimate Digital Marketing Trends 2020.
#4 Interactive Content Digital Marketing –
It’s the age of surveys, polls, quizzes, white papers, reports, personalized assessments, and e-books. Some of these are tried and tested methods of increasing user engagement. They not only generate curiosity but provide a fun way for the consumers to find out more about your brand, products, or services.
While surveys and polls are often used to collect feedback and facilitate the capture of new user data, it also provides the consumers to participate in content that your brand has shared.
So, while the consumers are engaged in your content, you also receive new user data at the same time, which is a win-win situation. Also, Interactive Content provides a massive opportunity to use creativity in its best forms and there is a lot of room for originality.
Businesses using storytelling as a way of marketing their content also witness higher traffic and shares because they touch a chord with the consumers and relate to them at a more personal level, instead of just describing their services or products in a routine manner.
Using these Digital Marketing Trends 2020 combined with the usage of visually compelling images, businesses are sure to attract way higher numbers of consumers across all stages of the sales funnel.
#5 Shoppable Posts on Instagram –
Digital Marketing is incomplete without Social Media Marketing and platforms like Instagram with around 1 Billion monthly users, are constantly providing businesses new and improved opportunities to successfully market and sell their products to their massive consumer pool.
The latest feature of Instagram known as Shoppable Posts gives consumers a direct line to your brand. They simply see a product, tap on it, and finally proceed to shop, creating a fast progression from browsing to buying.
It decreases the barriers to buying a product by not overwhelming the consumers with too much choice or selection, unlike on e-commerce websites.
Around 75% of Instagram users take an action after seeing an advertising post on Instagram, which provides businesses tremendous opportunities to capture the needs, interests, and likes of their consumers and provide products or services based on this data.
With features like Shoppable Posts, things are becoming immensely easier for both the buyer and the seller.
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