10 BEST Ideas for Small Business Marketing in India
Small Business Marketing in India 2020 -: India is a land of diverse and tremendous opportunities. Small Businesses have a huge growth potential in this country. In fact, in comparison to big companies, it is the small businesses in India that generate the most number of employment opportunities per unit of capital invested. Yet most Small Business owners in India face multiple challenges when it comes to marketing their business or brand successfully.
Effective Marketing has always been about building relationships and meeting the needs of the consumer. It is when this perfect mix of marketing and an innovative vision come together that a successful business is born.
Here are the 10 Best Ideas for Small Business Marketing in India to grow and promote your business:-
1. Create Engaging Content –
Content Marketing has always been tremendously important to market any business successfully. However, with the world’s ever-increasing dependency on digital media, creating engaging content about your business or brand can no more remain only an option.
A good quality, relevant and regular content can not only keep your existing customers updated about your products or brand but also can reach a far wider audience and attract more consumers who feel that your product can solve their problems.
Content Marketing is an art. A small investment in the right kind of Content Marketing that focuses on your brand or niche along with keeping up with other trends and technology can often lead to exponential growth.
2. Taking part in Networking Events/Meet-ups to Promote your Brand –
You have started a small business. But nobody knows about it. Now what? This is where networking helps. Taking part in Networking events or Meet-ups gives you the opportunity of meeting a large number of people, some of which can become your potential customers.
Many start-ups and small businesses vouch by this route and claim that most of their new customers originate from these Events or Expos.
There are always numerous people at such events who are willing to hear what your business offers and many of them might be interested in your product.
While this may not seem like a typical marketing activity, it more often than not becomes more beneficial in building a larger audience for your brand than the traditional marketing techniques.
Even in the current pandemic situation, while Social Distancing is actively being practiced by people all over the country and the world, taking part in Online Networking events and meetings can prove to be extremely beneficial.
3. Create Email Marketing Campaigns to Advertise your Business –
Email Marketing is a technique that can help your small business grow beyond the barriers of geography and demography.
Creating a personalized and engaging email for your intended recipients can directly catch their attention and motivate them to take the final call – of buying your product, subscribing to your newsletter, or whatever CTA (Call to Action) that your business desires.
In a fast-paced and competitive world with hundreds of small businesses coming up every day, the proverb – Out of Sight, Out of Mind can seldom be forgotten.
Emails, if drafted in a creative, professional, visually appealing, and engaging manner can ensure a good open rate and a decent click-through rate and can keep your consumers updated about your latest developments, promotions, offers, new products, or services.
Moreover, personalized emails that focus on the browsing history of a customer and are not generic can create a huge impact on the buying mindset of a customer.
Therefore, Email Marketing, if done professionally, requires a very small investment but can generate new leads and also ensure a greater outreach.
4. Adopt Social Media Marketing –
Social media is an extremely powerful platform for Small Business Marketing in India with just Facebook having over 300 million Indians as its users.
Social Media Marketing is the need of the hour for all Small Business owners in India and it can not only help in gaining more customers but also provides the ability to engage with them, getting their opinions and feedback about your products or services.
Timing, frequency, and the category of your posts are of the utmost importance when marketing on Social Media platforms like Facebook, Twitter, Instagram, Quora, and others.
Most Small Business owners in India create accounts on different Social Media platforms but they often forget the significance of consistency and quality in producing and delivering content.
Choosing the right Social Media Platforms and providing your followers with useful and meaningful content that is informative and related to your niche can lead to higher traffic.
Outsourcing tasks where necessary and choosing a Marketing Partner who can manage your visibility in the right manner can always step up your game.
5. Use Business Directories to List your Business –
Popular Indian search engines like JustDial, allow a free listing of your business products or services and can help you provide a large number of customers.
Other popular Business Directories like IndiaMart, Trade India, and Indian Yellow Pages allow you to list free B2B products that can be accessed by many buyers who search on these popular portals and directories.
The traffic on these websites is pretty high and just by following a simple marketing activity like listing on these Directories, you can increase your customer base by leaps and bounds.
6. Optimize your site for Search Engines –
Anything you think of, a commodity, a service, the latest technology innovation, new Apps, or anything at all – what is the first thing you do to gather information about it?
You search it up on Google. Google is the world’s Biggest Search Engine till date and if your business does not appear on Google Search, it is as good as being non-existent and that can be the biggest marketing flaw any Small Business can have.
The easiest way of optimizing your company’s website to make it Search Engine friendly and visible on Google as well as other Search Engines is by hiring an SEO expert to do it for you.
Certain rules and guidelines have to be followed which ensure that Google does not blacklist or penalize you. Once your business website is Search Engine Optimized, half of your Digital Marketing battle is over.
(Read other Digital Marketing Trends of 2020 here – Top 5 Digital Marketing Trends 2020)
It is an extremely valuable asset that you build for your business, which brings you qualified potential customers and eventually increases your conversion rate. Investing in SEO is a fundamental part of most small and medium businesses’ success.
7. Build Relationships with other Local Businesses –
A lot has been spoken about building relationships with your customers and clients, but what many Small Business Marketers forget is the profitability that teaming up with other Businesses of your niche or segment can bring.
This is a tried, tested and great low-cost Small Business Marketing idea in India, which many start-ups use, to build relationships and collaborate while cross-promoting each other.
Connecting and teaming up with other Small Businesses that complement your business model can increase your target audience reach and help you spread the word about your products or services to a wider number of people, with little or no investment.
Building relationships while at the same advertising your brand is a win-win situation.
8. Hire Professional Photographers for More Credibility –
Putting your Best Foot Forward is of utmost importance at all stages.
If you are a Small Business that sells products, using amateurish, low-quality photos can ruin the first impression customers have of your brand and can reflect poorly on your business.
In this age of Digital Marketing, content is king, and using visually clear and creative photos for your products can demonstrate the credibility of your company to your potential customers and make you look authentic.
It also provides you with the opportunity to gain an advantage over your competitors.
9. Using YouTube –
After Google, Youtube is the second biggest Search Engine in the world with more than 500 hours of video being uploaded to Youtube every 2 mins and almost 2 billion users using this platform (which is one-third of all the people on the Internet).
This Social Media platform offers Small Businesses a home for their videos, presentations, client reviews, and testimonials.
Your videos don’t have to be huge productions. Even by using a video camera, a successful Youtube video can be made about your company’s products, commercials, training, know-how on how to use your product, or the advantages that your services offer.
Youtube videos have the potential to go “viral” and get tons of views. They can be repeatedly shared on other social media sites and gather a huge amount of traffic to your website.
Youtube also offers some important features like allowing you to place your website URL in the video that can direct your Youtube traffic directly to your Business website.
Making useful content on Youtube and giving adequate time to responding to feedback and providing answers to questions and comments on your videos as well as being open to constructive criticism can let you build relationships and customers as well as educate you about things that you must incorporate or add in your content.
10. Create a Logo for your Brand –
In spite of being present at the end of this list, creating a Logo for your brand is one of the most important marketing steps that you can do for your business.
A logo provides your Business identity. It is the first piece of information that your audience has about your company, its core values, and mission. If executed professionally, this identity can act as a powerful tool to communicate your business style and philosophy to your potential customers.
It also gives you an upper edge over your competitors. In fact, a poor Business Logo design can question the professionalism of your Business and can deter customers to build trust in your brand.
Developing a Logo should not be taken lightly because it’s a strategic effort that is pivotal to your brand’s identity and customer loyalty. It can attract your target audience, distinguish you from competitors as well as be used for all your future advertising efforts.
Summarizing the list for the 10 Best Ideas for Small Business Marketing in India –
1.Create Engaging Content
2.Take Part in Networking Events
3.Develop Email Marketing Campaigns
4.Adopt Social Media Marketing
5.Use Business Directories
6.Optimize your Site for Search Engines
7.Build Relationships with Local Businesses
8.Hire Professional Photographers
9.Use YouTube to share videos
10.Create a Logo for your Brand
Try and implement these ideas one by one and notice an impressive growth in your website traffic, lead conversions, customer loyalty, and brand reach.
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